How to Build Your Online Brand Without Getting Your Company Mad at You
Today I want to talk about something incredibly important. Avoiding problems with your company or upline when building your brand online.
First, I want to share my story:
For those of you that don’t know, I’m a mompreneur of three boys, 5-year-old twins and an 8-month-old, living near Jacksonville, FL. I was introduced to the world of network marketing in April 2015.
Before that, I was a Pilates instructor and a friend of mine thought it would be a great opportunity for my business. I wasn’t interested in the business aspect at first, but I was in what the products could do. Within a few days of using the products, I completely fell in love with the vision of network marketing and saw it as a huge opportunity to be able to stay at home with my boys.
I mean, sometimes it makes you sick to your stomach to pay someone else to watch your kids, or at least that’s how I felt. I really saw that this was an opportunity to get out of that situation, and I did.
I was able to match my income relatively quickly. I worked really hard to do that and was able to leave my job, be home with my boys, and be building full-time for a little over two years now. I’m super grateful about that.
Building online is like a dream come true if you’re introverted by nature. I’m very shy. Talking to moms at the school just wasn’t my thing. I didn’t really want to do that. I was never going to walk up to somebody in the grocery store and strike up a conversation to talk about my business. Using online strategies was very appealing to me along with being able to leverage my time.
I had come across some training that a couple of people I knew in my industry and in my company were doing, which was teaching online strategies of how to attract your ideal business partners and customers to you using attraction marketing.
The other thing that caught my attention was the idea of monetizing off the people who were going to say no. Because the truth of the matter is 95% of the people that you talk to are not going to be interested in your opportunity.
They’re not and that’s okay.
I earn a commission through affiliate marketing. For example, if you’re reading a blog and somebody suggests their favorite bra, you click on that link and it takes you to another thing. There’s a chance that that person earns a commission if you purchase that bra through their link. That’s affiliate marketing and how companies like Amazon do business.
I started to like the idea of multiple streams of income. I loved my previous company and I saw myself going to the top and had no plans of ever leaving. But at the end of the day, if your name is not on that LLC, you don’t own that business and if things go wrong and they go out of business, so do you.
I am not trying to point out the negatives or be all doom and gloom, but I’m trying to be realistic. The idea of branding yourself is that you’re branding YOU. You are the brand. People want to work with you or buy from you because it’s you, not necessarily because of the product.
That’s much more powerful place to come from.
Side note: if you’re ready to add an extra stream of income to your business click here to schedule a call with me to discuss how.
So, that brings us to the question, how do you avoid issues with your company or upline when you decide to start building your personal brand online?
The first thing to do is read and understand company policies and procedures.
You need to know what you are allowed to do or not do. Because really, even though you own your business within the company, they own the business, right? They dictate what you are allowed to do and what you’re not allowed to do.
Some companies will not allow you to have other businesses. Some companies will. If you start to build online doing some affiliate marketing, you have to ask yourself, “is it worth it for me to explore this other way of building online?” That’s your decision. You have to make that decision. If it’s not worth it, that’s okay. If for you it is worth it, then that’s a different story.
The second thing you need to do is know your upline.
Let’s say you decide you want to start doing some affiliate marketing. I would recommend having a conversation with them. Let them know what you are looking into doing. Some leaders are going to be okay with it. They’re going to support you and want to see you grow. Some will not. That’s just the reality of the situation. You’re going to make sure that you know your upline and make sure you know what their influence is and how that could affect you.
The third thing, and this is a big one, is never ever, ever, ever sell to people in your company!
Even if your company allows you to do other stuff, this is where you can really get into trouble. Not your downline, crossline, upline, sideline, heartline, nobody. Selling to people in your company is a sure way to upset your company. You have to follow the company’s procedures, which most companies are going to say you cannot solicit.
Now, what should you do if somebody from your company approaches you and says, “hey, what are you doing?” Under no circumstances should you sell to people in your company. You should refer them to somebody else. Don’t worry about the commission that you were going to receive, it’s not worth it.
Lastly, the fourth thing is to realize that you may come to a point where you have to decide to move on to another company.
You usually encounter this when you don’t feel like you can grow the way you want to grow with your company because of their policies and procedures. I have conversations all the time with people who are in that limbo all the time.
They’re not getting the results that they want with their current company. Their company doesn’t believe in attraction marketing, doesn’t believe in building online, and only promotes old-school techniques…which if old-school works for you, that’s awesome. Do it. But if you’re looking to build online and your company doesn’t support that, then you might have to make a tough decision.
That’s what happened with me. I don’t have anything bad to say about my previous company at all. I mean, I made amazing friends, had such amazing leadership, and amazing products. And I really thought I was going to be with them forever. But in order for me to build a brand the way that I wanted to, I had to make that tough decision and I haven’t looked back.
It’s been an amazing ride so far and have no plans to end this ride anytime soon.
If you’re ready to grow your personal brand online and start bringing in a second stream of income, click here to schedule a call with me to discuss how!
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