Time to Settle the Debate! Which is Best to Grow Your Network Marketing Business?
Let me ask you a question…
what’s better for you to build your network marketing business on Facebook, your personal page or your fan page? There are pros and cons to both, and both work. So which is it?
Today, we’re going to finally answer that question.
Let’s start with your personal page.
Using your personal page does work. There are tons of top earners who only promote on their personal page. I had been building my network marketing business using my personal page for about two years and I had success, so I know firsthand that if it is done correctly, it does work.
But there are a few downsides.
First, using your personal page can give off that spammy feel and pressure to your Facebook friends and family. They are used to your usual, casual postings of your life with your kids and your cats, and now you’ve started only posting about your business. Now, there isn’t anything necessarily wrong with that, but it can have a ‘turn off’ effect to some of your old followers.
Another downside is that you have a limited reach. You can only have a maximum of 5,000 friends on Facebook. So right there, you can see that you have a limit to how successful you can get using your personal page. (Plus, you can’t run ads! But more on that in a little bit…)
And here is the big one that I think a lot of people don’t know.
I know I didn’t know this, but Facebook does not want you to build a business on your personal page. In fact, did you know that there is a Facebook Jail? And that Facebook can put you there for promoting your business on your personal page?
Basically, Facebook focuses on the user experience and although promoting your business is necessary, Facebook is going to limit that on your personal page. Facebook does not want you to possibly become spammy. They monitor everything you do, including how quickly you’re liking things, commenting, etc. If you are as quick as a spam robot, Facebook is going to shut down your account and you’ll have to go through the mess of getting it reactivated.
So, you really have to know the Facebook algorithms when building on your personal page. And they’re always changing, so it can get a little complicated. So simply put, Facebook does not want you to build on your personal page.
Note: It is actually against Facebook’s policies to advertise your business on your personal page.
Now let’s talk about Fan Pages.
First, Facebook gives you far more freedom to promote your business.
So what is a fan page? Essentially, it is your business page. This is where you are free to talk and promote your business without setting off the Facebook police on you!
So let’s talk pros:
First, you have UNLIMITED reach. In about the span of 9 months, I was able to attain almost 10,000 likes. That’s 10,000 women I wasn’t connected to before and now we are connected and it’s outstanding!
The ads that I am able to run on my fan page help me access the people I want to connect with. You choose who you invite in to connect with you, and it’s like a consenting thing. I put something out there that made you say, “Oh, I like her,” or, “I like what she’s talking about,” or, “Ooh, maybe that could help my business.” And you clicked on it, and you chose to like this page. So in turn, I chose for you to be here.
Do you see how powerful that is?
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Another pro is that it makes you look professional. You don’t necessarily need to have glamour headshots right off the bat. I certainly didn’t. I used pictures of myself and my kids, and did stuff on Canva. (Which if you don’t have Canva, make sure you get that, ’cause you can make some really cool graphics on there.) But I made all my graphics and did everything on there at first. Once I started getting a little bit more successful with my business, I went and did head shots and stuff like that.
It also helps alleviate the pressure of being that person who constantly posts about their business and possibly being an annoyance. I don’t really post much about my products and business on my personal page, but I know that I can on my fan page without any pressure. They want to hear about my business and upcoming products, business updates, and so on. That’s why they signed up in the first place.
Once I started my Fan Page I felt like I could just go back to posting more about the funny stuff my kids do, and my lifestyle, and things like that on my personal page. Which made things much more comfortable for everyone involved.
Another pro for having a fan page is it’s such a passive way to bring in new leads.
I don’t know about you, but like I said before, I look borderline homeless most days, and I don’t really want to talk to people while I’m out. So, this is a way for me to passively bring in new people who are interested in my business. And guess what; if they’re not interested in my business, it’s still a mutual relationship. I can still help you build your business even if you’re not interested in joining me in my business.
On your personal page, you have to actively work hard to find leads since not every one of your Facebook friends is going to want what you offer, so it’s again that limitation of reach.
Now let’s talk about the fun features of having a fan page. Not only do you automatically have a post scheduler built in, but you can analyze your data and see information like when your page is most active with your followers. That helps with figuring out when you should post and it lets you know when the best times to do your Facebook lives are.
We all know it’s not always possible to be on Facebook at exactly the time you want because well, life happens. We have all been there, so that post scheduler is such a time saver and stress reliever. Knowing that you can schedule something ahead of time and it will post exactly at the time you need really gives you some time to be able to balance your mompreneur life!
And one last pro to having a fan page is that it really positions you as a leader. You’re going to that next level and you’re positioning yourself as somebody who can help other people reach their goals. And when you’re talking to an audience of people that are like-minded, you can imagine how amazing that can be for your business.
Remember, at the end of the day, if you are in network marketing or you have a home-based business, you are the CEO of your business. You build the way that you want to build and I’m just sharing with you what’s working for me.
Like I said in the beginning, I do use both pages to build my business. I believe there is a benefit to using old school techniques and building, and I think there’s a huge advantage in using current, new-school, online marketing strategies that work, because let’s be honest, more people are online.
This is super powerful.
And here’s the thing about technology and about being online. You can be at coffee, you can be out to dinner with your spouse or with a friend, and you can be sitting this close to another person, and their phone can have just as much, if not more, of their attention than you do, that physical human being sitting across from you.
Now, is that super sad? Yes, but it’s reality, right? People are online. They like to be online and they feel safe online. You have to realize that this is the reality and we have to adapt, and evolve, and change, and shift, and grow as people and as businesswomen, and move with what’s working.
Getting online is key in building your business in the next few years. It’s been a game changer for me and I know it will be for you too.
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